{"id":3807,"date":"2022-05-14T12:31:40","date_gmt":"2022-05-14T17:31:40","guid":{"rendered":"https:\/\/lg-staging.lougcloud.com\/?p=3807"},"modified":"2025-07-24T13:51:36","modified_gmt":"2025-07-24T18:51:36","slug":"advanced-threat-protection-and-why-your-company-needs-it","status":"publish","type":"post","link":"https:\/\/lg-staging.lougcloud.com\/?p=3807","title":{"rendered":"What is Advanced Threat Protection (ATP) and why does your company need it?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-85bp3-f856194ef33e7bc72ec0d3bf98278fce\">\n.flex_column.av-85bp3-f856194ef33e7bc72ec0d3bf98278fce{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-85bp3-f856194ef33e7bc72ec0d3bf98278fce av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><br \/>\n<section  class='av_textblock_section av-k0pon615-303ff285085fd32e392da6c6ff47cd07 '  ><div class='avia_textblock' ><h1><span class=\"TextRun SCXW254219784 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254219784 BCX0\" data-ccp-parastyle=\"heading 1\">What is Advanced Threat Protection (ATP) and why does your company need it?<\/span><\/span><span class=\"EOP SCXW254219784 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k0pop9td-bbcbe599b29853166e54fa81e9bef78a '  ><div class='avia_textblock' ><p><span class=\"TextRun SCXW66659459 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW66659459 BCX0\">ATP isn&#8217;t just another innocuous information technology industry acronym. Representing advanced threat protection, the phrase refers to new cyber defense technologies that more effectively assist organizations in battling advanced phishing, ransomware and <\/span><span class=\"NormalTextRun SCXW66659459 BCX0\">social engineering attacks, among other threats, than previous forms of antimalware. Although malicious actors have refined and improved the methods they use to prepare and launch <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW66659459 BCX0\">cyber attacks<\/span><span class=\"NormalTextRun SCXW66659459 BCX0\">, including by incorporating artificial intelligence (AI) and m<\/span><span class=\"NormalTextRun SCXW66659459 BCX0\">achine learning (ML) technologies, the same strategy assists in combatting such efforts using newer ATP solutions.<\/span><\/span><span class=\"EOP SCXW66659459 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW97888122 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW97888122 BCX0\">Whereas older antimalware platforms depended upon <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97888122 BCX0\">databases\u23e4an<\/span><span class=\"NormalTextRun SCXW97888122 BCX0\"> element requiring continual updates to remain current and relevant, a problem in <\/span><span class=\"NormalTextRun SCXW97888122 BCX0\">and of <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97888122 BCX0\">itself\u23e4to<\/span><span class=\"NormalTextRun SCXW97888122 BCX0\"> provide signature matches needed to determine whether files or behaviors were a threat, advanced threat protections are much more cunning and capable. By adopting AI and ML technologies within endpoint protection software and even network <\/span><span class=\"NormalTextRun SCXW97888122 BCX0\">defense services, cyber security providers&#8217; advanced threat protection solutions continually collect information from multiple sources, better understand attack natures, anticipate new threat vectors, learn from previous examples and apply lessons learned <\/span><span class=\"NormalTextRun SCXW97888122 BCX0\">from past experiences to better secure networks, thwart attacks and mitigate breaches.<\/span><\/span><span class=\"EOP SCXW97888122 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3>How does ATP work?<\/h3>\n<p><span data-contrast=\"auto\">Advanced Threat Protection solutions work by detecting and preventing complex attacks, including zero-day threats that haven&#8217;t previously been identified, and by guarding against dangerous behaviors, suspicious actions and robotic-based attacks launched and remotely controlled by malicious software agents managed by criminal actors. ATP products and services also assist organizations by protecting against common impersonation attacks and business email compromise (BEC) efforts by watching for techniques often used to trick employees into trusting a malicious actor the user believes to be an actual trusted contact.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3>How is ATP different from other solutions?<\/h3>\n<p><span data-contrast=\"auto\">To prove effective, ATP solutions must also protect users and firms from advanced ransomware attacks that try to corrupt data using the same principles. ATP options are now available, too, that assist organizations in recovering ransomware-encrypted files automatically when infections do breach a firm&#8217;s defenses. Because such threats can enter an organization via web sites, email, applications and compromised hardware connected to the network, it&#8217;s particularly important advanced threat protection engines provide protection for all those sources.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW68943164 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW68943164 BCX0\">Another element di<\/span><span class=\"NormalTextRun SCXW68943164 BCX0\">fferentiating ATP defenses from standard traditional antivirus is many advanced threat protection products&#8217; <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW68943164 BCX0\">ability<\/span><span class=\"NormalTextRun SCXW68943164 BCX0\"> to automatically clean infected files. Often referred to using the phrases Content Disarm and Reconstruction (CDR) or Threat Extraction, man<\/span><span class=\"NormalTextRun SCXW68943164 BCX0\">y ATP solutions can automatically clean infected files before the files are delivered to users, such as through email or cloud sharing services.<\/span><\/span><span class=\"EOP SCXW68943164 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW116908199 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116908199 BCX0\">Whether an organization manages its information technology operations in-house or outsources the responsibility<\/span><span class=\"NormalTextRun SCXW116908199 BCX0\"> to a managed services provider (MSP) or another partner, the technical team overseeing IT security needs for its cyber defense solutions to also provide comprehensive reporting, logging and alerting features, not to mention a centralized administration co<\/span><span class=\"NormalTextRun SCXW116908199 BCX0\">nsole from which to manage the solution, monitor status and respond to incidents. ATP solutions typically provide just such robust capabilities.<\/span><\/span><span class=\"EOP SCXW116908199 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3>How to use ATP<\/h3>\n<p><span data-contrast=\"auto\">Actual ATP design and implementation can take multiple forms. Organizations can select advanced threat protection solutions that provide antivirus coverage for network devices (including desktops, laptops, smartphones, servers and similar equipment), email filtering, network and firewall services or all three. ATP solutions can be deployed using just software, via locally installed hardware appliances and even through cloud services. Or, organizations can deploy ATP protections using any combination of those approaches.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3>Where to find an ATP solution<\/h3>\n<p><span data-contrast=\"auto\">Regardless of the final strategy, ATP permits organizations to better detect, limit and prevent sophisticated cyber attacks at the same time such threats have never been greater. Numerous providers offer such solutions, including all the following:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.barracuda.com\/atp\"><span data-contrast=\"none\">Barracuda<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.bitdefender.com\/\"><span data-contrast=\"none\">Bitdefender<\/span><\/a><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.checkpoint.com\/harmony\/advanced-endpoint-protection\/#complete-endpoint-protection\"><span data-contrast=\"none\">Check Point<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.crowdstrike.com\/products\/endpoint-security\/falcon-prevent-antivirus\/\"><span data-contrast=\"none\">CrowdStrike<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.darktrace.com\/en\/\"><span data-contrast=\"none\">Darktrace<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.eset.com\/us\"><span data-contrast=\"none\">ESET<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.fortinet.com\/solutions\/small-business\/endpoint-protection\"><span data-contrast=\"none\">Fortinet<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.microsoft.com\/en-us\/security\/business\/threat-protection\/office-365-defender\"><span data-contrast=\"none\">Microsoft<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.proofpoint.com\/us\/products\/advanced-threat-protection\"><span data-contrast=\"none\">Proofpoint<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.netwitness.com\/\"><span data-contrast=\"none\">RSA<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.sophos.com\/en-us\"><span data-contrast=\"none\">Sophos<\/span><\/a><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.trellix.com\/en-us\/platform\/endpoint-security.html\"><span data-contrast=\"none\">Trellix<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.trendmicro.com\/en_us\/business\/products\/detection-response.html\"><span data-contrast=\"none\">Trend Micro<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.vmware.com\/products\/carbon-black-cloud-endpoint.html\"><span data-contrast=\"none\">VMware<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<h3>How to select the right ATP solution for your organization<\/h3>\n<p><span data-contrast=\"auto\">When selecting an advanced threat protection solution, organizations should first list the features and capabilities they require. Several factors impact just what requirements appear on such lists, including the industry within which the company works, the manner in which applications are deployed and supported, the number of sites the organization operates, how quickly the organization might need to recover operations in the event of an incident, how the firm&#8217;s IT operations are staffed and structured and the corresponding budget. Once all requirements are identified, businesses can prioritize those elements and then research, review and select an ATP solution meeting those needs.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW221378445 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221378445 BCX0\">Have questions regarding <\/span><span class=\"NormalTextRun SCXW221378445 BCX0\">your office\u2019s cyber security defenses or strategy? Need more information on an advanced threat protection solution for your firm? Call <\/span><span class=\"NormalTextRun SCXW221378445 BCX0\">Louisville Geek at 502-897-7577 or<\/span><span class=\"NormalTextRun SCXW221378445 BCX0\"><a href=\"https:\/\/lg-staging.lougcloud.com\/contact-us\/\"> contact<\/a> us<\/span><\/span><span class=\"TextRun SCXW221378445 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221378445 BCX0\">\u00a0to speak to someone on our sales team.<\/span><\/span><span class=\"EOP SCXW221378445 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[72,64,73,61,74],"class_list":["post-3807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity-news","tag-advanced-threat-protection","tag-ai","tag-atp","tag-cyberattacks","tag-cybersecurity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Advanced Threat Protection (ATP) &amp; Why Your Company Needs It<\/title>\n<meta name=\"description\" content=\"ATP, or Advanced Threat Protection, is a line of cyber defense technology solutions designed to protect organizations from advanced phishing, ransomware, and social 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