{"id":4040,"date":"2022-08-01T09:43:32","date_gmt":"2022-08-01T14:43:32","guid":{"rendered":"https:\/\/lg-staging.lougcloud.com\/?p=4040"},"modified":"2026-07-14T00:06:45","modified_gmt":"2026-07-14T05:06:45","slug":"managed-vs-unmanaged-antivirus-software-the-pros-and-cons-of-both-approaches","status":"publish","type":"post","link":"https:\/\/lg-staging.lougcloud.com\/?p=4040","title":{"rendered":"Managed vs. unmanaged antivirus software: The pros and cons of both approaches\u00a0"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-85bp3-f856194ef33e7bc72ec0d3bf98278fce\">\n.flex_column.av-85bp3-f856194ef33e7bc72ec0d3bf98278fce{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-85bp3-f856194ef33e7bc72ec0d3bf98278fce av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><br \/>\n<section  class='av_textblock_section av-k0pon615-303ff285085fd32e392da6c6ff47cd07 '  ><div class='avia_textblock' ><h1><strong>Managed vs. unmanaged antivirus software: The pros and cons of both approaches<\/strong><span data-ccp-props=\"{\"><strong>\u00a0<\/strong><\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k0pop9td-399c35357da9cf26107da9a57de824c5 '  ><div class='avia_textblock' ><p>Most computer users, and particularly those working within small and medium-size businesses, typically give little thought to the antivirus software running on their computers. Hopefully someone installed antivirus software, but workers in general\u2014occupied with completing responsibilities, joining a meeting or coordinating next steps within a wearying workflow\u2014don&#8217;t usually fret over antivirus software. They have other jobs to do, nor should they bear such a burden.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span>So it&#8217;s been that a small office&#8217;s technology administrator, a larger organization&#8217;s IT department or a firm&#8217;s managed services provider often receives responsibility for installing and maintaining antivirus software on devices throughout a company. But once antimalware software is installed on a computer, or tablet or smartphone for that matter, the work is only just beginning.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span>Due to application updates, the need to continually patch operating systems, software&#8217;s potential for freezing and myriad other reasons, to provide proper protection against viruses, spyware, <a href=\"https:\/\/lg-staging.lougcloud.com\/news\/five-tips-for-reducing-your-organizations-ransomware-threat\/\">ransomware<\/a> and other forms of cyber attack, contemporary antimalware software works best with continual monitoring and real-time (not scheduled) updates. This is especially true in an era when cybersecurity threats are ever evolving and adopting artificial intelligence (AI) and machine learning (ML) technologies to better evade defenses and attack users and computers in clever new ways.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span>Organizations sometimes rely upon standalone antivirus software. These unmanaged installations require technology staff to physically visit each computer to install the software, then circle back periodically to confirm the software is operating properly. When using independent unmanaged antimalware applications, administrators must also vigilantly confirm updates\u2014which for traditional antivirus programs include important new signature information that assists recognizing and blocking documented threats\u2014are flowing properly and scans haven&#8217;t surfaced problems the software is unable to resolve on its own. The unmanaged antivirus process, subsequently, proves time consuming and fraught with delays when something goes wrong, such as when a workstation&#8217;s antivirus components become corrupt.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span>Using traditional unmanaged antivirus software, compiling an inventory list documenting each workstation possesses properly functioning antivirus software\u2014a common practice within various industries\u2014proves difficult. Difficulties also arise when using standalone antivirus solutions to generate application status, scan and alert history, and other administrative reports. Typical administration and maintenance tasks subsequently become unusually inefficient, overall, using unmanaged antivirus software.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span>Managed antivirus programs, however, in which antivirus software is remotely managed and administered using a centralized console, offers organizations numerous advantages over the traditional unmanaged counterpart. The managed solution simplifies IT administration by providing technology staff with a solution that supports remote antimalware software deployment, meaning technology staff members need not visit each company site or branch office to ensure proper protections are in place. Using a managed solution, IT staff can also centrally manage and monitor antimalware performance. Centralized administration also assists in generating status reports, which better enables tech professionals to identify problematic systems or even identify a device operating without coverage. The fact that managed antivirus software can also generate real-time alerts further enables and accelerates rapid response.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span>When listing the advantages and disadvantages of unmanaged versus managed antivirus software, the lists break down like this:<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>\u00a0<\/strong><\/span><strong>Unmanaged Antivirus &#8211; Pros<\/strong><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> Provides basic antimalware protection<\/span><\/li>\n<li><span data-contrast=\"auto\"> Typically simple installation<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\"><strong>\u00a0<\/strong><\/span><strong>Unmanaged Antivirus &#8211; Cons<\/strong><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> Requires physically visiting each machine to install<\/span><\/li>\n<li><span data-contrast=\"auto\"> Typically no remote monitoring, alerting or administration capabilities<\/span><\/li>\n<li><span data-contrast=\"auto\"> Typically no notification of failed updates or suspicious activity<\/span><\/li>\n<li><span data-contrast=\"auto\"> Requires tracking and maintaining individual licenses<\/span><\/li>\n<li><span data-contrast=\"auto\"> End users can often interrupt, disable and remove the software<\/span><\/li>\n<li><span data-contrast=\"auto\"> Slower response<\/span><\/li>\n<li><span data-contrast=\"auto\"> Potential for missed systems<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\"><strong>\u00a0<\/strong><\/span><strong>Managed Antivirus &#8211; Pros<\/strong><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> Features real-time monitoring and alerting<\/span><\/li>\n<li><span data-contrast=\"auto\"> Boasts centralized administration<\/span><\/li>\n<li><span data-contrast=\"auto\"> Improves confidence each endpoint is protected<\/span><\/li>\n<li><span data-contrast=\"auto\"> Increases confidence alerts will arrive when an endpoint encounters difficulty<\/span><\/li>\n<li><span data-contrast=\"auto\"> End users are typically unable to disable or remove software<\/span><\/li>\n<li><span data-contrast=\"auto\"> Simplifies licensing<\/span><\/li>\n<li><span data-contrast=\"auto\"> More cost effective<\/span><\/li>\n<li><span data-contrast=\"auto\"> Enables rapid response, including for new threats<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\"><strong>\u00a0<\/strong><\/span><strong>Managed Antivirus &#8211; Cons<\/strong><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> Requires technology expertise to properly deploy and manage<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0<\/span>Fortunately, as cyberthreats have evolved, in some cases quite dramatically, so too have <a href=\"https:\/\/lg-staging.lougcloud.com\/news\/cybersecurity-strategy-for-smbs-essential-it-security-practices\/\">cybersecurity defenses<\/a>. In the past couple years, especially, antimalware solutions have become much more sophisticated, themselves adopting <a href=\"https:\/\/lg-staging.lougcloud.com\/news\/advanced-threat-protection-and-why-your-company-needs-it\/\">advanced threat protection<\/a> technologies including AI and ML to defend users, computers and data.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p>The contemporary approach, subsequently, is shifting. Firms are increasingly deploying managed antivirus software capable of assisting remote administration and management. Frequently these solutions take the form of endpoint detection and response (EDR) or extended detection and response (XDR) solutions that include antivirus components but add additional capabilities, such as the ability to analyze suspicious behaviors to better intercept new threats, detect threat patterns and automate infection removal.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span>Because traditional antivirus programs often rely on matching virus signatures to recognize threats and spot an attack, significant delays can occur between the emergence of a new so-called zero-day threat and availability of the corresponding signature updates needed to protect against those newfound vulnerabilities. With a managed antivirus solution that includes an EDR or XDR component, response is much quicker. Because they use advanced analytics and identify patterns and anomalies, these newer technologies are more adept battling cyberattacks, blocking threats and notifying administrators when anomalies arise. The advantages are game changing, as EDR and XDR solutions can detect and protect against exploits before many traditional antivirus software firms can create a signature match and release the update and customer companies can download and install those needed patches. Better yet, because modern EDR and XDR solutions include antivirus components, they can safely be viewed as sophisticated antivirus solutions that replace unmanaged antivirus programs.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span>Differentiating between managed and unmanaged platforms can occasionally prove tricky. Some software providers offer both options or a platform that blends technologies. If you have trouble immediately differentiating between different types of offerings, here are some examples of entry level (usually unmanaged) antivirus programs. Note, some of these providers offer a basic antimalware engine boasting a cloud management component or a managed alternative:<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.avast.com\/en-us\/business\/products\/small-office-protection\"><span data-contrast=\"none\">Avast Small Office Prote<\/span>ction<\/a><\/li>\n<li><a href=\"https:\/\/www.avg.com\/en-us\/store#pc\"><span data-contrast=\"none\">AVG Inte<\/span>rnet Security<\/a><\/li>\n<li><a href=\"https:\/\/www.bitdefender.com\/solutions\/\"><span data-contrast=\"none\">Bitdefender Premium <\/span>Security<\/a><\/li>\n<li><a href=\"https:\/\/www.eset.com\/us\/home\/soho\/\"><span data-contrast=\"none\">ESET Smart Security Prem<\/span>ium<\/a><\/li>\n<li><a href=\"https:\/\/www.malwarebytes.com\/pricing\/business\"><span data-contrast=\"none\">Malwarebytes for Teams<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/en-us\/antivirus.html\"><span data-contrast=\"none\">McAfee Basic<\/span><\/a><\/li>\n<li><a href=\"https:\/\/us.norton.com\/\"><span data-contrast=\"none\">Norton <\/span>AntiVirus Plus<\/a><\/li>\n<\/ul>\n<p>Examples of managed antivirus solutions, including some with EDR or XDR components, include:<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.avast.com\/business\/lp-essential-endpoint-security\"><span data-contrast=\"none\">Avast Essential Business Security<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.avg.com\/en-us\/antivirus-business-edition\"><span data-contrast=\"none\">AVG <\/span>AntiVirus Business Edition<\/a><\/li>\n<li><a href=\"https:\/\/www.bitdefender.com\/business\/smb-products\/business-security.html\"><span data-contrast=\"none\">Bitdefender <\/span>GravityZone Business Security<\/a><\/li>\n<li><a href=\"https:\/\/www.eset.com\/us\/business\/enterprise\/#enterprise-solutions\"><span data-contrast=\"none\">ESET Protect Enterprise<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.sophos.com\/en-us\/products\/endpoint-antivirus\"><span data-contrast=\"none\">Sophos Endpoint Protect<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.broadcom.com\/solutions\/symantec-security-solutions\/xdr\"><span data-contrast=\"none\">Symantec Extended Security and Response<\/span><\/a><\/li>\n<\/ul>\n<p>Examples of enterprise-capable EDR and XDR managed platforms (which, again, include antivirus protections) include:<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/arcticwolf.com\/solutions\/managed-detection-and-response\/\"><span data-contrast=\"none\">Arctic Wolf Managed Detection and Response<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.cisco.com\/site\/us\/en\/products\/security\/endpoint-security\/secure-endpoint\/index.html\"><span data-contrast=\"none\">Cisco Secure Endpoint<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.crowdstrike.com\/products\/bundles\/falcon-pro\/\"><span data-contrast=\"none\">CrowdStrike Falcon Pro<\/span><\/a><\/li>\n<li><a href=\"https:\/\/darktrace.com\/products\/endpoint\"><span data-contrast=\"none\">Darktrace Endpoint<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.microsoft.com\/en-us\/security\/business\/microsoft-defender\"><span data-contrast=\"none\">Microsoft 365 Defender<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.trendmicro.com\/en_us\/business\/products\/network\/advanced-threat-protection.html\"><span data-contrast=\"none\">Trend Micro Advanced Threat Protection<\/span><\/a><\/li>\n<\/ul>\n<p>As demonstrated above, a variety of antivirus and endpoint protection solutions are available. Most providers now offer a managed solution, and for good reason. Each offering typically presents a wealth of features and capabilities, although navigating the corresponding data sheets and administrative nuances can require time, patience and expertise.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p>Should you have questions, or need more information, <a href=\"https:\/\/lg-staging.lougcloud.com\/contact-us\/\">contact Louisville Geek<\/a>.<\/p>\n<h3>About Louisville Geek<\/h3>\n<p>Louisville Geek helps organizations improve clarity, structure, and long\u2011term planning through practical IT consulting that supports real business goals. Our team works closely with leadership to evaluate systems, eliminate friction, and align technology with the direction of the business. These efforts include strategic guidance delivered by our <a href=\"https:\/\/lg-staging.lougcloud.com\/it-services\/enterprise-it-services\/solutions-manager-vcio-services-strategic-it-support-planning\/\">Solutions Manager and vCIO services<\/a>, which provide roadmap planning, performance reviews, budgeting support, and ongoing leadership-level insight.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[186],"tags":[],"class_list":["post-4040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Managed vs Unmanaged Antivirus: Pros and Cons<\/title>\n<meta name=\"description\" content=\"There are pros and cons to managed and unmanaged antivirus software are clear. Read on to find out which one is right for your company.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managed vs Unmanaged Antivirus: Pros and Cons\" \/>\n<meta property=\"og:description\" content=\"There are pros and cons to managed and unmanaged antivirus software are clear. Read on to find out which one is right for your company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lg-staging.lougcloud.com\/?p=4040\" \/>\n<meta property=\"og:site_name\" content=\"Louisville Geek\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T14:43:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T05:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lg-staging.lougcloud.com\/wp-content\/uploads\/2022\/07\/antivirus-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2379\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LouGeek Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LouGeek Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Managed vs Unmanaged Antivirus: Pros and Cons","description":"There are pros and cons to managed and unmanaged antivirus software are clear. Read on to find out which one is right for your company.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Managed vs Unmanaged Antivirus: Pros and Cons","og_description":"There are pros and cons to managed and unmanaged antivirus software are clear. Read on to find out which one is right for your company.","og_url":"https:\/\/lg-staging.lougcloud.com\/?p=4040","og_site_name":"Louisville Geek","article_published_time":"2022-08-01T14:43:32+00:00","article_modified_time":"2026-07-14T05:06:45+00:00","og_image":[{"width":2560,"height":2379,"url":"https:\/\/lg-staging.lougcloud.com\/wp-content\/uploads\/2022\/07\/antivirus-scaled.jpg","type":"image\/jpeg"}],"author":"LouGeek Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"LouGeek Marketing","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040#article","isPartOf":{"@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040"},"author":{"name":"LouGeek Marketing","@id":"https:\/\/lg-staging.lougcloud.com\/#\/schema\/person\/a381cd0bd66b806f0da449297a82ce8a"},"headline":"Managed vs. unmanaged antivirus software: The pros and cons of both approaches\u00a0","datePublished":"2022-08-01T14:43:32+00:00","dateModified":"2026-07-14T05:06:45+00:00","mainEntityOfPage":{"@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040"},"wordCount":1472,"publisher":{"@id":"https:\/\/lg-staging.lougcloud.com\/#organization"},"image":{"@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040#primaryimage"},"thumbnailUrl":"https:\/\/lg-staging.lougcloud.com\/wp-content\/uploads\/2022\/07\/antivirus-scaled.jpg","articleSection":["IT Consulting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040","url":"https:\/\/lg-staging.lougcloud.com\/?p=4040","name":"Managed vs Unmanaged Antivirus: Pros and Cons","isPartOf":{"@id":"https:\/\/lg-staging.lougcloud.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040#primaryimage"},"image":{"@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040#primaryimage"},"thumbnailUrl":"https:\/\/lg-staging.lougcloud.com\/wp-content\/uploads\/2022\/07\/antivirus-scaled.jpg","datePublished":"2022-08-01T14:43:32+00:00","dateModified":"2026-07-14T05:06:45+00:00","description":"There are pros and cons to managed and unmanaged antivirus software are clear. Read on to find out which one is right for your company.","breadcrumb":{"@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lg-staging.lougcloud.com\/?p=4040"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040#primaryimage","url":"https:\/\/lg-staging.lougcloud.com\/wp-content\/uploads\/2022\/07\/antivirus-scaled.jpg","contentUrl":"https:\/\/lg-staging.lougcloud.com\/wp-content\/uploads\/2022\/07\/antivirus-scaled.jpg","width":2560,"height":2379},{"@type":"BreadcrumbList","@id":"https:\/\/lg-staging.lougcloud.com\/?p=4040#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lg-staging.lougcloud.com\/"},{"@type":"ListItem","position":2,"name":"Managed vs. unmanaged antivirus software: The pros and cons of both approaches\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/lg-staging.lougcloud.com\/#website","url":"https:\/\/lg-staging.lougcloud.com\/","name":"Louisville Geek","description":"Empowering Local Businesses and National Enterprises with Comprehensive IT Services","publisher":{"@id":"https:\/\/lg-staging.lougcloud.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lg-staging.lougcloud.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lg-staging.lougcloud.com\/#organization","name":"Louisville Geek","url":"https:\/\/lg-staging.lougcloud.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lg-staging.lougcloud.com\/#\/schema\/logo\/image\/","url":"https:\/\/lg-staging.lougcloud.com\/wp-content\/uploads\/2019\/10\/lougeek_full_logo-black-1.png","contentUrl":"https:\/\/lg-staging.lougcloud.com\/wp-content\/uploads\/2019\/10\/lougeek_full_logo-black-1.png","width":1671,"height":506,"caption":"Louisville Geek"},"image":{"@id":"https:\/\/lg-staging.lougcloud.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lg-staging.lougcloud.com\/#\/schema\/person\/a381cd0bd66b806f0da449297a82ce8a","name":"LouGeek Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/865f8a8b853c689f8443338c8f8d08b8e9a9f0bcab6dcd97b1cb63a5efeda3fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/865f8a8b853c689f8443338c8f8d08b8e9a9f0bcab6dcd97b1cb63a5efeda3fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/865f8a8b853c689f8443338c8f8d08b8e9a9f0bcab6dcd97b1cb63a5efeda3fa?s=96&d=mm&r=g","caption":"LouGeek Marketing"},"url":"https:\/\/lg-staging.lougcloud.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=\/wp\/v2\/posts\/4040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4040"}],"version-history":[{"count":9,"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=\/wp\/v2\/posts\/4040\/revisions"}],"predecessor-version":[{"id":10459,"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=\/wp\/v2\/posts\/4040\/revisions\/10459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=\/wp\/v2\/media\/4050"}],"wp:attachment":[{"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lg-staging.lougcloud.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}