{"id":4770,"date":"2023-05-25T07:05:30","date_gmt":"2023-05-25T12:05:30","guid":{"rendered":"https:\/\/lg-staging.lougcloud.com\/?p=4770"},"modified":"2026-07-13T05:20:36","modified_gmt":"2026-07-13T10:20:36","slug":"three-ways-your-business-can-immediately-and-effectively-use-ai","status":"publish","type":"post","link":"https:\/\/lg-staging.lougcloud.com\/?p=4770","title":{"rendered":"Three Ways Your Business Can Immediately and Effectively Use AI"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-85bp3-f856194ef33e7bc72ec0d3bf98278fce\">\n.flex_column.av-85bp3-f856194ef33e7bc72ec0d3bf98278fce{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-85bp3-f856194ef33e7bc72ec0d3bf98278fce av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><br \/>\n<section  class='av_textblock_section av-9418i-e7eaa0b09ed3cd71f9fe363028bdc07c '  ><div class='avia_textblock' ><\/div><\/section><br \/>\n<section  class='av_textblock_section av-k0pop9td-399c35357da9cf26107da9a57de824c5 '  ><div class='avia_textblock' ><h1>Three Ways Your Business Can Effectively Use AI Immediately<\/h1>\n<p><span data-contrast=\"auto\">Hype and hyperbole tend to accompany innovative new technologies. The trick is to separate fluff from substance. When it comes to artificial intelligence (AI), a topic that&#8217;s earned far more than a fair share of recent headlines, there are several ways businesses can immediately benefit from implementing AI technology.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You need not wait. AI solutions are already enhancing and improving operations. Many businesses&#8217; experiences place any remaining debate to rest.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">How, specifically, can your firm take advantage of AI? Here are three ways your business can immediately and effectively employ AI technologies, whether the solutions fulfill analytical, generative or automation capabilities.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2>1. Improve Cybersecurity Protections<\/h2>\n<p><span data-contrast=\"auto\">Perhaps the first surprise for many businesses is learning AI, and its corresponding cousin machine learning (ML), have already been working together for years to effectively assist cybersecurity operations. <a href=\"https:\/\/lg-staging.lougcloud.com\/news\/believe-the-hype-all-smbs-need-the-security-endpoint-protection-technologies-provide\/\">Endpoint Protection Platform (EPP)<\/a> technologies, <a href=\"https:\/\/lg-staging.lougcloud.com\/news\/advanced-threat-protection-and-why-your-company-needs-it\/\">Advanced Threat Protection (ATP) platforms<\/a>, <a href=\"https:\/\/lg-staging.lougcloud.com\/news\/three-reasons-why-more-small-businesses-are-using-mdr-managed-detection-and-response-services\/\">Managed Detection and Response (MDR) solutions<\/a>, Endpoint Protection and Response (EDR) tools, Extended Detection and Response (XDR) systems, <a href=\"https:\/\/lg-staging.lougcloud.com\/news\/what-louisville-businesses-should-know-about-siem-solutions\/\">Security Information and Event Management (SIEM) products<\/a>, Security Orchestration, Automation and Response (SOAR) technologies and a variety of security services that operate on network perimeter-protecting firewalls began incorporating AI and ML technologies a few years ago. These products are much more effective than their traditional counterparts preventing, identifying, reporting and mitigating malware infections.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are just a few AI- and ML-enabled cybersecurity solutions organizations can implement to take advantage of corresponding cybersecurity enhancements, innovations and improvements:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/arcticwolf.com\/solutions\/managed-detection-and-response\"><span data-contrast=\"none\">Arctic Wolf Managed Detection and Response<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.alertlogic.com\/managed-detection-and-response\/\"><span data-contrast=\"none\">Alert Logic Managed Detection and Response<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.checkpoint.com\/solutions\/endpoint-security\/\"><span data-contrast=\"none\">Check Point Endpoint Security<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.cisco.com\/site\/us\/en\/solutions\/security\/extended-detection-response-xdr\/index.html\"><span data-contrast=\"none\">Cisco Extended Detection and Response<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.crowdstrike.com\/products\/endpoint-security\/\"><span data-contrast=\"none\">CrowdStrike Extended Detection and Response<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/darktrace.com\/products\/endpoint\"><span data-contrast=\"none\">Darktrace Endpoint Protection Platform<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.fortinet.com\/solutions\/enterprise-midsize-business\/mdr\"><span data-contrast=\"none\">Fortinet Managed Detection and Response<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.microsoft.com\/en-us\/security\/business\/endpoint-security\/microsoft-defender-business-b\/\"><span data-contrast=\"none\">Microsoft Defender for Business<\/span><span data-contrast=\"none\"> Endpoint Security<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/a><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.rapid7.com\/products\/insightidr\/\"><span data-contrast=\"none\">Rapid7 Security Information and Event Management<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/redcanary.com\/products\/managed-detection-and-response\/\"><span data-contrast=\"none\">Red Canary Managed Detection and Response<\/span><\/a><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.sentinelone.com\/global-services\/vigilance-respond\/\"><span data-contrast=\"none\">SentinelOne Managed Detection and Response<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.sophos.com\/en-us\/products\/endpoint\"><span data-contrast=\"none\">Sophos Endpoint Protection Platform<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.splunk.com\/en_us\/products\/splunk-security-orchestration-and-automation.html\"><span data-contrast=\"none\">Splunk Security Orchestration, Automation and Response<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.trellix.com\/en-us\/platform\/xdr.html\"><span data-contrast=\"none\">Trellis Extended Detection and Response<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.trendmicro.com\/en_us\/business\/products\/user-protection\/endpoint-security.html\"><span data-contrast=\"none\">Trend Micro Endpoint Security<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Note, most cybersecurity vendors offer multiple solutions. The above list simply provides examples of various AI- and ML-powered cybersecurity options available to businesses.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, Arctic Wolf offers <\/span><a href=\"https:\/\/arcticwolf.com\/solutions\/managed-detection-and-response\/\"><span data-contrast=\"none\">Managed Detection and Response<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/arcticwolf.com\/solutions\/cloud-detection-and-response\/\"><span data-contrast=\"none\">Cloud Detection and Response<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"https:\/\/arcticwolf.com\/solutions\/managed-security-awareness\/\"><span data-contrast=\"none\">Managed Security Awareness<\/span><\/a><span data-contrast=\"auto\"> options. Another example is <\/span><a href=\"https:\/\/www.sophos.com\/en-us\"><span data-contrast=\"none\">Sophos<\/span><\/a><span data-contrast=\"auto\">, which offers <\/span><a href=\"https:\/\/www.sophos.com\/en-us\/products\/endpoint\"><span data-contrast=\"none\">endpoint security<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.sophos.com\/en-us\/products\/network\"><span data-contrast=\"none\">network protections<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"https:\/\/www.sophos.com\/en-us\/products\/managed-detection-and-response\"><span data-contrast=\"none\">Managed Detection and Response<\/span><\/a><span data-contrast=\"auto\"> products.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2>2. Assist Business Intelligence and Decision Making<\/h2>\n<p><span data-contrast=\"auto\">Whether your organization operates using an Objectives and Key Results (OKR) framework, an Entrepreneurial Operating System (EOS) model or another management process, most every system requires tracking specific metrics. Scorecards, dashboards and corresponding key performance indicators (KPIs) have subsequently become important business intelligence (BI) elements.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Whereas businesses often used to manually collect, analyze and process such data, and many sometimes struggled to make sense of what could prove large amounts of data, AI solutions now assist firms in better managing and analyzing such information. AI models are frequently surprisingly capable additions to BI efforts, as they excel surfacing trends, accurately identifying cause-and-effect relationships and producing precise forecasts more quickly than can human counterparts.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Microsoft is among providers offering a variety of options for improving business intelligence efforts. The company&#8217;s <\/span><a href=\"https:\/\/www.microsoft.com\/en-us\/ai\/dynamics-365-ai\"><span data-contrast=\"none\">Microsoft Dynamics 365 platform taps AI innovations<\/span><\/a><span data-contrast=\"auto\"> to help organizations adjust processes and workflows and improve efficiencies while also lowering expenses. The software behemoth&#8217;s <\/span><a href=\"https:\/\/learn.microsoft.com\/en-us\/power-bi\/transform-model\/desktop-ai-insights\"><span data-contrast=\"none\">Power BI app enables incorporating AI technologies<\/span><\/a><span data-contrast=\"auto\"> to assist better understanding data and trends and applying the resulting knowledge in effective ways.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Incorporating AI within data processing routines helps eliminate confusion as to what the information being collected and studied is actually saying. Further, AI insights assist producing more accurate conclusions, which in turn, aids improving the quality of an organization&#8217;s decision-making.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2>3. Enhance Customer Support<\/h2>\n<p><span data-contrast=\"auto\">Addressing customer needs, and eliminating common roadblocks to customer satisfaction, is another area in which AI is making measurable progress. Organizations are already employing generative AI solutions\u2014<\/span><a href=\"https:\/\/bard.google.com\/\"><span data-contrast=\"none\">Bard<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"https:\/\/openai.com\/blog\/chatgpt\"><span data-contrast=\"none\">ChatGPT<\/span><\/a><span data-contrast=\"auto\"> are but two examples\u2014to enhance client relationships. These and similar AI tools assist automating common tasks, answering common queries, summarizing complex communications exchanges (including messaging transcripts and emails) and accelerating an initial response for customers seeking assistance.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Generative AI solutions can also personalize customer interactions. As a result, customers are less likely to feel as if they are receiving canned, unoriginal responses. And they&#8217;re correct. AI-powered customer service solutions can trace purchase histories, study product and service specifications, review previous account communications and generate appropriate responses for a mind-numbing range of topics at impressive volumes.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Because AI chatbots perform well using normal everyday language, customers can also ask questions and post inquiries using natural language, and the AI chatbots can reply in kind. The fact these tools can also quickly return automated responses, including common solutions and recommendations, for a variety of inquiries makes them effective in quickly addressing customer needs with minimal costs.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As long as customers understand they are interacting with an automated bot and receive the opportunity to reach out to a live person, should circumstances require, businesses can minimize additional frustration customers experience troubleshooting a problem.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2>Other AI Options to Consider<\/h2>\n<p><span data-contrast=\"auto\">These are but three examples of ways organizations are effectively employing AI solutions within their operations today. If your business has already undertaken these initiatives and seeks to explore new opportunities, or if your firm is committed to pursuing AI and ML solutions, many opportunities exist. Companies can also use these innovative technologies, now, to:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Improve marketing and advertising initiatives<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Diagnose medical conditions<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Produce presentation and meeting transcripts<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Enhance operations workflows<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Automate repetitive processes<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Generate programming code<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Create product and service descriptions<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Translate copy to other languages<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Author website text<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Personalize customer experiences<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Still have questions regarding ways your organization might effectively use AI solutions? Contact Louisville Geek at 502-897-7577 or email sales@lougeek.com. Our business consultants and technicians are happy to assist.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3>About Louisville Geek<\/h3>\n<p>Louisville Geek supports business leaders who want to use AI in a practical, outcome\u2011focused way. We help teams identify real opportunities, eliminate complexity, and build reliable AI assisted processes that strengthen productivity and improve decision making. Our work includes guiding organizations through structured <a href=\"https:\/\/lg-staging.lougcloud.com\/it-services\/ai-automation-consulting\/\">AI and automation consulting<\/a> that aligns technology with real business needs.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"class_list":["post-4770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation-and-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Ways Your Business Can Start Using AI Today<\/title>\n<meta name=\"description\" content=\"Your business can start using AI immediately. 1. Improve cybersecurity protections. 2. Assist business intelligence and decision making. 3. Enhance customer support\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Your Business Can Start Using AI Today\" \/>\n<meta property=\"og:description\" content=\"Your business can start using AI immediately. 1. Improve cybersecurity protections. 2. Assist business intelligence and decision making. 3. 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Improve cybersecurity protections. 2. Assist business intelligence and decision making. 3. Enhance customer support","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"3 Ways Your Business Can Start Using AI Today","og_description":"Your business can start using AI immediately. 1. Improve cybersecurity protections. 2. Assist business intelligence and decision making. 3. 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