{"id":4809,"date":"2023-06-12T07:13:02","date_gmt":"2023-06-12T12:13:02","guid":{"rendered":"https:\/\/lg-staging.lougcloud.com\/?p=4809"},"modified":"2025-07-24T13:01:20","modified_gmt":"2025-07-24T18:01:20","slug":"how-to-protect-yourself-and-your-business-from-innovative-new-ai-scams","status":"publish","type":"post","link":"https:\/\/lg-staging.lougcloud.com\/?p=4809","title":{"rendered":"How to Protect Yourself and Your Business From Innovative New AI Scams"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-85bp3-f856194ef33e7bc72ec0d3bf98278fce\">\n.flex_column.av-85bp3-f856194ef33e7bc72ec0d3bf98278fce{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-85bp3-f856194ef33e7bc72ec0d3bf98278fce av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><br \/>\n<section  class='av_textblock_section av-k0pon615-92ea21455f84089b14b66129c69212c2 '  ><div class='avia_textblock' ><h1>How to Protect Yourself and Your Business From Innovative New AI Scams<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k0pop9td-bbcbe599b29853166e54fa81e9bef78a '  ><div class='avia_textblock' ><p><span data-contrast=\"auto\">Artificial intelligence (AI) and Machine Learning (ML) are two innovations changing the way organizations and employees work. While these technologies hold great promise and are, in many cases, assisting numerous industries in adding efficiencies and enabling cost reductions, they are not without risks. Cyber criminals, too, are adopting AI and ML within their own nefarious practices to enhance the success of their insidious practices and make their fraudulent activities more effective.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">AI, technology that permits computers to think like humans and mimic human response, assists criminals by simplifying the development and deployment of fraudulent schemes. Hackers can subsequently employ information and software developed and honed with the assistance of AI technologies to perfect social engineering attacks, phishing efforts, malware attacks and other malicious activities.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">ML, an artificial intelligence technology that permits software programs to learn from previous events and become more accurate, particularly assists cyber criminals by automating the process by which malicious programs and attacks are enhanced and improved. Corresponding threats become much more effective as a result.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">In fact, the cyber threats generative AI platforms such as ChatGPT present are the \u201c<\/span><a href=\"https:\/\/therecord.media\/cisa-director-ai-cyber-threats-the-biggest-of-the-century\"><span data-contrast=\"none\">biggest issue we\u2019re going to deal with this century<\/span><\/a><span data-contrast=\"auto\">,\u201d <\/span><i><span data-contrast=\"auto\">Recorded Future News<\/span><\/i><span data-contrast=\"auto\"> reports <\/span><a href=\"https:\/\/www.cisa.gov\/\"><span data-contrast=\"none\">Cybersecurity and Infrastructure Security Agency (CISA)<\/span><\/a><span data-contrast=\"auto\"> Director Jen Easterly stating at <\/span><a href=\"https:\/\/www.atlanticcouncil.org\/event\/rebalancing-responsibility-implementing-the-national-cybersecurity-strategy\/\"><span data-contrast=\"none\">a cybersecurity conference<\/span><\/a><span data-contrast=\"auto\"> in April 2023. The reason AI threats are so dangerous, the outlet states she noted, are due to the many ways criminals can employ the innovative technology generating compelling new attacks.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Just how are bad actors wielding AI and ML to assist their scams? From voice cloning to deepfakes, criminals are embracing these innovations in creative and surprising new ways. Here\u2019s a look at each.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>Voice Cloning<\/h2>\n<p><span data-contrast=\"auto\">Beware the next time you receive a call from a family member claiming they need money due to an emergency. Fraudulent and urgent calls stating <\/span><a href=\"https:\/\/www.cnn.com\/2023\/04\/29\/us\/ai-scam-calls-kidnapping-cec\/index.html\"><span data-contrast=\"none\">a loved one has been kidnapped<\/span><\/a><span data-contrast=\"auto\"> and ransom must be paid is another risk AI technologies are helping polish to make them appear more realistic and shock victims into making an ill-advised payment.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Among other techniques, malicious actors are employing AI to <\/span><a href=\"https:\/\/consumer.ftc.gov\/consumer-alerts\/2023\/03\/scammers-use-ai-enhance-their-family-emergency-schemes\"><span data-contrast=\"none\">clone voices<\/span><\/a><span data-contrast=\"auto\">. Such scams have become so prevalent the <\/span><a href=\"https:\/\/consumer.ftc.gov\/\"><span data-contrast=\"none\">Federal Trade Commission (FDC)<\/span><\/a><span data-contrast=\"auto\"> issued <\/span><a href=\"https:\/\/consumer.ftc.gov\/consumer-alerts\/2023\/03\/scammers-use-ai-enhance-their-family-emergency-schemes\"><span data-contrast=\"none\">a consumer alert<\/span><\/a><span data-contrast=\"auto\"> regarding the practice in March 2023. The government agency requests individuals <\/span><a href=\"https:\/\/reportfraud.ftc.gov\/#\/\"><span data-contrast=\"none\">report such attempts<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">The AI-enabled voice cloning works so well criminals are defeating biometric protections that use a user\u2019s voice to <\/span><a href=\"https:\/\/www.abc.net.au\/news\/2023-04-12\/artificial-intelligence-ai-scams-voice-cloning-phishing-chatgpt\/102064086\"><span data-contrast=\"none\">access bank accounts<\/span><\/a><span data-contrast=\"auto\"> and, subsequently, scam victims out of cash. To protect yourself, and your business, whenever you or staff (especially those working within accounting and finance departments) receive voice calls and email messages (or both) requesting electronic payments or cash transfers, add another fraud prevention step to your standard workflow to help prevent becoming a victim.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">It is important to confirm the individual\u2019s identity, especially as AI chatbots effectively mimic normal and natural conversation and new technologies perform well imitating specific voices. In the case of family, call the individual back at a known-good telephone number. If the person proves unavailable at that number, contact other trusted individuals who can assist getting in contact. In a business, consider requiring face-to-face meetings whenever authorizing payments or, at a minimum, implement and enforce accounts payable processes that require multiple confirmation steps to ensure payment requests are legitimate.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Your suspicions should immediately be raised whenever a request involves payment by a wire transfer, gift card or cryptocurrency payment. The same is true whenever unexpected or urgency enters the equation. Should any of those circumstances arise, suspend communications and activities until you can implement aggressive fraud prevention steps and ensure a request is legitimate and warranted.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>Deepfakes<\/h2>\n<p><span data-contrast=\"auto\">Deepfakes, the practice in which AI and ML are used to create realistic but fake audio tracks, images and videos, is another growing AI-related threat. The <\/span><span data-contrast=\"none\">US Department of Homeland Security (DHS)<\/span><span data-contrast=\"auto\"> published a <\/span><span data-contrast=\"none\">document<\/span><span data-contrast=\"auto\"> for educational and informational purposes that warns deepfake threats will increase as the corresponding required technologies become more readily available.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">The DHS paper\u2014<\/span><i><span data-contrast=\"auto\">Increasing Threat of Deepfake Identities<\/span><\/i><span data-contrast=\"auto\">\u2014explores the various techniques used to create deepfakes, including:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Face Swap<\/span><\/b><span data-contrast=\"auto\"> \u2013 A common practice, which predates AI and ML technologies, face swaps involve replacing the face of one person with that of another. Today\u2019s AI technologies, including Deep Neural Network (DNN) ML innovations, enable creating more convincing versions of these deepfakes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Lip Syncing <\/span><\/b><span data-contrast=\"auto\">\u2013 By using Recurrent Neural Networks (RNN) technology and Wav2Lip among other tools, deepfake creators can manipulate video recordings by replacing the voice within those recordings to say anything they wish to make it appear the subject is saying when, in fact, the subject did not make those statements. As AI and ML innovations make such realistic trickery easier to accomplish in believably convincing ways, the corresponding risks will only increase, the agency warns.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Puppet<\/span><\/b><span data-contrast=\"auto\"> \u2013 Generative Adversarial Network (GAN) technology enables deepfake creators to edit videos to make subjects appear to move in ways the subject did not actually move. The technology permits manipulating both facial and body movements in realistic ways.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">DHS warns it is likely cyber criminals and other malicious parties will be \u201cundeterred from creating synthetic media,\u201d another term by which deepfakes are coming to be known. Noting criminals seeking to perpetuate financial fraud will disregard synthetic content rules and regulations, the agency predicts low-impact, high-probability attacks will likely outnumber high-impact, low probability attacks. Believing the public may prove wiser once deepfakes become more commonplace, the agency states malicious users may fear opportunities to defraud individuals are decreasing and, subsequently, feel compelled to attempt a \u201cbig score\u201d quickly before the public becomes more resistant to these new AI- and ML-enabled threats.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Individuals and businesses should be wary and on the alert for deepfake-based attacks. As the DHS notes, deepfakes can be used to generate misinformation about a company, its staff or its products and services. Deepfakes can also be used to bolster the effectiveness of traditional social engineering attacks, in which malicious actors seek to mislead an employee into completing fraudulent activities, including by studying an organization\u2019s social media posts, organization structure and messaging and including that information within the attack to make the effort more convincing and realistic.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">To assist reducing deepfake threats, DHS recommends users report suspicious, inappropriate and abusive behaviors by:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Contacting law enforcement to report victimization.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reporting specific cases to the FBI.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Alerting the Securities and Exchange Commission (SEC) when deepfake activities involve financial crimes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reporting inappropriate or abusive behavior to corresponding social media platforms using those platforms\u2019 established reporting processes.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reporting underage victimization to the <\/span><a href=\"http:\/\/www.missingkids.org\/\"><span data-contrast=\"none\">National Center for Missing and Exploited Children<\/span><\/a><span data-contrast=\"auto\">.<\/span><\/li>\n<\/ul>\n<h2>Remain Vigilant<\/h2>\n<p><span data-contrast=\"auto\">Because of the innovations\u2019 capabilities, cyber criminals will continue finding new and unique ways to leverage AI and ML technologies. From <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/potential-ai-powered-identity-theft-how-your-digital-footprint-raj\/\"><span data-contrast=\"none\">simplifying and helping automate identity theft<\/span><\/a><span data-contrast=\"auto\"> to improving traditional cyber attacks, count on bad actors to incorporate AI and ML technologies within their efforts to steal identities, set up fraudulent bank accounts, imitate successful social media influencers and dupe an influencers\u2019 or business\u2019 customers into supporting a fake entity.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">While online scams and cyber scams are sure to continue evolving, consumers and businesses can remain vigilant by remaining current with new fraudulent techniques and the methods criminals are employing to perpetuate cyber crimes. The following agencies and organizations all offer bulletins, updates and information to assist remaining vigilant, recognizing cyber threats and understanding how best to respond:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><a href=\"https:\/\/www.cisa.gov\/be-cyber-smart\/common-scams\"><span data-contrast=\"none\">CISA common scams page<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><a href=\"https:\/\/www.consumerfinance.gov\/consumer-tools\/fraud\/\"><span data-contrast=\"none\">Consumer Financial Protection Bureau fraud and scam information<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><a href=\"https:\/\/www.fbi.gov\/how-we-can-help-you\/safety-resources\/scams-and-safety\/on-the-internet\"><span data-contrast=\"none\">FBI scam avoidance information<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><a href=\"https:\/\/consumer.ftc.gov\/articles\/how-recognize-and-avoid-phishing-scams\"><span data-contrast=\"none\">FTC tips for recognizing and avoiding phishing attacks<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Stay one step ahead of cybercriminals. Ensure your business is protected from the evolving threats of AI and machine learning with the help of a trusted MSP like Louisville Geek. <a href=\"https:\/\/lg-staging.lougcloud.com\/contact-us\/\">Contact us<\/a> today to learn more about safeguarding your business against innovative new scams and improving your cybersecurity practices.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Protect Your Business from AI and ML Scams<\/title>\n<meta name=\"description\" content=\"AI and Machine Learning are evolving, but so are cybercriminals. 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